Keyword research is a crucial step in optimizing your electronics repair website for search engines. By identifying the most relevant search terms, you can target potential customers more effectively. Use tools like Google Keyword Planner to find high-volume, low-competition keywords related to your services. Incorporate these keywords naturally into your website’s content, including titles, meta descriptions, and blog posts. Long-tail keywords such as 'affordable appliance repair near me' can also help attract local customers and boost your rankings.